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what is creative strategy in advertising

MBA Skool is a Knowledge Resource for Management Students & Professionals. Creative Strategy in Advertising, 9th Edition [Drewniany/Jewler] on Amazon.com. The first step toward creative execution indeed, the first step of any execution–is the creation of a simple, unambiguous strategy. Case studies 4. The Management Dictionary covers over 2000 business concepts from 6 categories. The print ad contains a headline, subhead, body copy, slogan, etc. Idea generation is a seven-step process: orientation, preparation, analysis, ideation, incubation, synthesis and evaluation. Choose from 500 different sets of creative strategy advertising flashcards on Quizlet. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform. Research and data 9. A creative strategy defines the important strategic choices required to develop a marketing message. The brand should have a significant brand equity and propose a Unique selling Proposition to its customers. Pages : Suggested Case Studies 1. The creative strategy consists of six elements - creative objective, target market, primary selling proposition, secondary selling proposition, support and tone & manner. The creative process begins,